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180: Stop Winging It—Start Using Your Podcast Like an Evergreen Marketing Machine [Part 1]
Description
What if your podcast wasn’t just content, but a powerful marketing tool? Today’s episode kicks off a brand series all about turning your podcast into an evergreen marketing machine. I’m sharing what I see podcasters doing wrong in their podcast strategy, plus the mindset shifts necessary to go from content creator to strategic marketer.
This is part 1 of our series on Turning Your Podcast into an Evergreen Marketing Machine.
Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.
Find it Quickly:
Creating week to week with no plan (2:21 )
Not aligning your content with your goals (3:36 )
Not creating an intentional funnel (5:49 )
Aligning your podcast with your services and offers (8:30 )
Be strategic in your repurposing (9:13 )
Making your podcast live within your automations (10:43 )
Your podcast isn’t your product, it’s your sales tool (12:39 )
From content creator to strategic marketer (13:30 )
You don’t need more content, you need a smarter strategy (18:02 )
Mentioned In This Episode:
The Podcast Growth Program: gaffincreative.com/growth
Mic Check Society: gaffincreative.com/mcs
Instagram: instagram.com/hayleegaffin
Review the Transcript: https://share.descript.com/view/sylxz54avbW
Hosted on Acast. See acast.com/privacy for more information.
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